9. 영어 발표 내용 효과적을 전달 하기
1. 영어로 비유 사용하기
"Jeff Bezos on the next web innovation (FEB 2003), TED"
- I think the tempting analogy for the boom-bust that we just went through with the Internet is a gold rush.
- It's easy to think of this analogy as very different from some of the other things you might pick.
- For one thing, both are very real.
- In 1849, in that Gold Rush, they took over $700 million worth of gold out of California.
- It was very real.
- The Internet was also very real.
- This is a real way to communicate with each other.
- It's a big deal.
- Huge boom.
- Huge boom.
- Hust bust
- Hust bust
- You keep going, and both things are lots of hype.
* hype: 과장된 광고, 과대광고
2. 단어나 구로 짧게 전달하는 영어 표현
- Today, I'm going to talk about three important things in marketing plan.
- First, marketing time table
; Second, advertising method
; and lastly, customer survey and evaluation.
3. 제 3자를 이용해 보증하는 영어 표현
"Jody Williams : A realistic vision for world peace (DEC 2010), TED"
- I spoke with Aung San Suu kyi a couple of days ago.
- As most of you know, she's a hero for democracy in her country, Burma.
- You probably also know that she has spent 15 of the last 20 years imprisoned for her efforts to bring about democracy.
- But one thing that I wanted to say, because it's similar to what His Holiness said.
* His Holiness: 성직자, (문맥상) 달라이라마
- She said,
"You know, we have a long road to go to finally get democracy in my country.
But I don't believe in hope without endeavor.
I don't believe in hope of change, unless we take action to make it so."
4. 반복해서 강조
- This is a very crucial problem.
- This is a very, very crucial problem.
5. Not A but B 구조로 핵심 강조
- It's not A but B
- It's not A. It's B
- It's not about A. It's about B.
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